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Aimed at raising awareness of the importance of recirculating unwanted or unused beauty products, the brand wills to help the environment while combating hygiene poverty.
June 1, 2024
By: Lianna Albrizio
Associate Editor
The global hygiene poverty crisis hits home for Gen Z cosmetics brand Lottie London. On Saturday — ahead of World Environment Day on Wednesday, June 5 — a Lottie London garbage truck will pull up to New York City’s high footfall areas for its “Treasure Me, Don’t Trash Me” campaign. Aimed at raising awareness of the importance of recirculating unwanted or unused beauty products, the brand wills to help the environment while combating hygiene poverty. “One of Lottie’s key pillars...
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